{"title":"MIZANI","description":"\u003cp\u003eIn Swahili, the word \"MIZANI\" means balance and refers to the central concept behind the brand. Each MIZANI formula whether used alone or in combination, gently works to balance the forces of beauty and chemistry, creating radiantly healthy hair. The founding principle of the brand is \"Beauty and Chemistry in Balance.\" Through years of research and testing, Mizani evolves with \"Beauty and Innovation\" as the core principle to bring technologically advanced products and services to market. The balance refers to the moisture protein equilibrium that endows hair with the strength and flexibility it needs to stay healthy.\u003c\/p\u003e\r\n\u003cp\u003eIn 1991, Soft Sheen and Redken Laboratories, developed the original MIZANI brand that debuted with nine products offering a collection of holistic premium salon-exclusive hair care and treatment products targeted to the African American salon\/stylist and their clientele. In 2001, after existing as part of the Soft-Sheen Carson group in Chicago where MIZANI initially served as their professional hair care brand, MIZANI evolved into the L’Oréal Professional Products Division.\u003c\/p\u003e\r\n\u003cp\u003eMIZANI stylists are trained through a unique process with an emphasis on education, salon profitability and state of the art techniques. Available to consumers through \u003ca href=\"http:\/\/www.mizani.com\/salon-store-locator\/salon-store-locator\"\u003epremium salons across America and globally\u003c\/a\u003e, Mizani shares a worldwide network of stylists in the\u003ca href=\"http:\/\/www.mizani.com\/salon-store-locator\/salon-store-locator\"\u003e United Kingdom, France, Netherlands and South Africa \u003c\/a\u003e- all dedicated to providing exceptional service. While maintaining a global, upscale, salon-exclusive franchise with a portfolio of superior products, MIZANI continues to offer the most technologically advanced products engineered to\u003ca href=\"http:\/\/www.mizani.com\/your-hair--inspiration\/discover-your-curl-type\/curl-key-list\"\u003e treat all hair types\u003c\/a\u003e with customized and balanced conditioning regiments that provide the ultimate salon experience.\u003c\/p\u003e\r\n\u003cp\u003eToday, MIZANI, a division of L’Oréal USA, is a complete line of professional\u003ca href=\"http:\/\/www.mizani.com\/products\/category\/hairdress--treatments\/treatments\/treatments-home-page\"\u003e treatments\u003c\/a\u003e, \u003ca href=\"http:\/\/www.mizani.com\/products\/category\/relaxers\/relaxers\"\u003erelaxers\u003c\/a\u003e, \u003ca href=\"http:\/\/www.mizani.com\/products\/category\/haircare\/classic-shampoos-and-conditioners\/shampoos-and-conditioners-product-list\"\u003eshampoos\u003c\/a\u003e, \u003ca href=\"http:\/\/www.mizani.com\/products\/category\/haircare\/classic-shampoos-and-conditioners\/shampoos-and-conditioners-product-list\"\u003econditioners\u003c\/a\u003e, and \u003ca href=\"http:\/\/www.mizani.com\/products\/category\/styling--finishing\/styling\/styling-home\"\u003estyling products \u003c\/a\u003edesigned to meet the expanding needs of today’s global beauty. Through its advanced, patented technology, MIZANI has discovered new ways to care not only for the hair, but for the scalp as well. Each MIZANI formula is customized to suit the individual needs of each hair type. From naturally curly and highly textured to color-treated, relaxed and everything in between, MIZANI offers a specialized, salon-exclusive hair care system designed to restore\u003ca href=\"http:\/\/www.mizani.com\/your-hair--inspiration\/discover-your-curl-type\/curl-key-list\"\u003e every hair type\u003c\/a\u003e to its ultimate state of balance.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0829\/3790\/5475\/collections\/928_10158af2-fd1b-435a-b366-84c584454c3a.jpg?v=1714606977","url":"https:\/\/www.globalshopping.nl\/collections\/mizani.oembed","provider":"GLOBAL SHOPPING NEDERLAND","version":"1.0","type":"link"}